Like planting a tree, they say that the best time to put your Facebook pixel to work for your business is a few years ago. And although you might not be able to go back in time, the next best thing is to install your pixel today.

Once you do, it will become the glue that holds your entire marketing strategy together. The pixel is a browser cookie that adds anyone who visits your website into a list. A list that you own and can then segment based on specific actions and behaviors. Visited website, visited a certain page of your website, clicked through and filled out a form, etc.